Alternative Media Companies Take Advantage of Opportunities

Posted by admin | Posted on 21-05-2011

Category : Region I

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Alternative Media Companies Take Advantage of Opportunities

New York City’s Times Square is possibly the center of the universe when speaking in terms of outdoor advertising. As in years past, New Year’s Eve 2009 brought together some of the biggest brand names and, as usual, out-of-home advertising was the star of the show. 2009′s celebration led sponsors to get a bit more creative and optimistic (not to mention frisky) in an economy that saw much more pessimism and stagnation than in years past. From confetti wishes and kissing stages to wind-powered digital billboards, it was truly a sight to see.

At midnight, Times Square was raining hopes and dreams – literally. One popular candy brand’s newest candy bar sponsored a website for people to submit their resolutions, goals, and hopes for 2009. The website was set up during the weeks leading up to the new year where people could submit their wishes. The messages were then printed on tiny pieces of paper and dropped over Times Square at midnight, showering New York City with over a ton of wish-covered confetti.

Echoing this upbeat tempo, a soda company’s new ad campaign focused on youthful optimism that blanketed the billboards of NYC.  The campaign created uplifting words out of the brand’s redesigned logo.  As part of the NYE festivities, the company unleashed one thousand balloons (complete with their new logo, of course) on Times Square, minutes before midnight. 

The best use of technology by an alternative advertising campaign was to utilize the camera-equipped cell phones of the millions of celebrators across the nation. The campaign encouraged partiers to send in their cell phone pictures. Approved pictures were then sent to a massive, 19 by 34 foot tall digital display in Times Square.

The innovation and preparedness continued for the inauguration of 44th president of the United States of America. It was obvious to advertisers that the event would provide a perfect platform for companies to reach millions of Americans with their own messages of change. A car company turned the opportunity into a road trip, beginning in Detroit and ending in Washington, D.C. just in time for the inauguration.  A caravan of new, hybrid vehicles carried the theme of change to D.C., making stops at Ohio State University, Penn State University, and Howard University.

Mirroring Obama’s own message of hope and optimism, one company created a massive presence at the inauguration with messages of change and unity, residing on the city’s billboards, buses, etc.  In another out-of-home tactic, street teams handed out commemorative buttons, hats, and scarves that flaunt those same messages of hope. The result was a well monitored, integrated campaign taking advantage of multiple types of alternative advertising and guerrilla marketing strategies.

Jeff R. Lamb is the president of DOmedia. The DOmedia Community is the place for all members of the alternative advertising industry to come together, share ideas, ask questions, promote best practices and meet others who have the same passion for alternative media in all of its forms. Asset Owners. Advertisers. Agencies. Aficionados. Learn more at www.domedia.com


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An Alternative Promise of Cancer Cure

Posted by admin | Posted on 20-01-2011

Category : Region V

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An Alternative Promise of Cancer Cure

Despite all the medical research work and therapeutic advances behind the treatment of cancer, from surgery, chemical to radiation solutions, the cellular anomaly remains a deadly disease that, in 2007 alone, killed 7.6 million people worldwide.  Once detected, cancer patients often have little prognosis to a remission and the cancer’s inevitable progressive malignancy is certain to cause death.  But detected early, the chance for a cure increases.

Curing Cancer

Recognizing the cause of any disease is always the best place to start in treating it.  But because cancer is a class of disease that can affect any part of the body, there is no single panacea any more than there is a singular cure for all infectious diseases. While cancerous cells can be traced to DNA mutations that cause abnormal cell growth, there is really no known cure in the sense of reversing the cause.

Surgery can excise the malignant body tissue or organ, chemotherapy and radiotherapy can attack and destroy anomalous malignant cells, but they all work to treat the metastatic condition in the hope of arresting the spread, not the cause. Hence, it is not unusual the patients in remission can develop cancer anew after a few years.

But in most cases, especially in either radiation or chemotherapy, destroying malignant cells also destroy the healthy adjacent cells which cause the patient to suffer diminished health in the process.

Alternative Treatment

One promise in cancer treatment belongs in the province of alternative medicine and surrounded with controversy. Specifically categorized as a bioelectronic therapy, it’s the Royal Rife machine. Its therapeutic efficacy is premised on the theory that diseases like cancer are caused by viral and bacterial infection which can be treated by radio frequencies precisely tuned to the intrinsic resonant or signature frequency of the offending virus or bacteria to destroy them.

Its efficacy is bolstered by the fact that adjacent healthy cells are not destroyed.  It’s essentially a soprano sustaining the right note to shatter a crystal glass and nothing else.  The scientific phenomenon is simply brought to cellular dimensions and medical application.

Developed by Royal Raymond Rife (1888 – 1971) during the 1930s, the frequency generating machine has been tested on cancer patients with a startling 100% recovery rate as witnessed and documented by a few peers form the University of Southern California in 1934.  The book “The Cancer Cure That Worked” by Barry Lynes published in 1993 has revived interest in the invention and spawned various devices that promise to the deliver the same cancer-curing quality of the original.

It is commonly claimed that the advances in modern medicine and surgery and other FDA approved therapies have increased the survival rates in cancer patients to about 61% over the last 30 years.  In the US alone, about 1.5 million have been diagnosed with cancer every year with a mortality rate of 1 out of 4 patients.

But had the Royal Rife machine been given the rigors of independent verification and testing at the time it was revealed, it is not unthinkable that the mortality rates could disappear entirely.

Visit our site today at http://www.cancertreatmentstoday.com

The people at Pacific Health Products, a group of researchers and engineers, strive to build the best equipment for the money. Our equipment will match or exceed spec. for spec. what’s on the market. Our technical support line is open everyday from morning to night, something that can’t be said of our competition. Customer service is key to any business, and we believe we offer the best customer service and the best equipment that money can buy. Thank you for choosing our products.


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Alternative Medicine Programs in America

Posted by admin | Posted on 22-08-2010

Category : Pharmacy Students

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Alternative Medicine Programs in America

Find Alternative Medicine Programs in the United States and Canada. With the phenomenal expansion of complementary and holistic therapies, there are growing numbers of healing arts schools that now offer alternative medicine programs to both practitioners and prospective students searching for unique career-training opportunities.

Of the numerous alternative medicine programs – massage therapy, holistic health, energy healing, and nutritional consulting are some of the more popular academic programs available today. However, more comprehensive alternative medicine programs in chiropractic, naturopathy and Oriental medicine are gaining leeway in the educational industry as well.

For example, alternative medicine programs in herbology entail studies in both Eastern and Western medicine principles with an emphasis on botany, medicinal plants, herbal pharmacy, and more. Depending on the healing arts school in which you enroll, more advanced training in Chinese herbal medicine may be available. As well, there are several alternative medicine programs at acupuncture schools and naturopathy schools with curricula that include in-depth studies in herbal medicine.

Other alternative medicine programs, like massage therapy and other bodywork training can be completed in less than a year’s time. In many cases, these natural healing courses are comprised of 500 training hours; however, some may well exceed 1,000 hours. Students enrolled in bodywork programs gain hands-on instruction in various massage modalities; including Swedish massage, sports massage and deep tissue massage.

Alternative medicine programs in holistic health prepare candidates for careers as holistic health practitioners. In this field of study, students gain practical training in mind/body/spirit medicines including Ayurveda, energy healing therapies, intuitive healing, aromatherapy, herbology, hypnotherapy and/or NLP (Neuro Linguistic Programming), and massage techniques, among others.

Homeopathy is another subject that is avidly taught in alternative medicine programs in both naturopathic schools and homeopathic schools. Believing in the theory that “like treats like,” homeopathy is a medicine that is based on the law of similars, and students who participate in this program learn about homeopathic pharmacy, Hering’s Law, materia medica, and other related subject matter.

Whether individuals choose to enhance already-established healthcare services, or are primarily interested in gaining entry-level positions in the alternative healthcare industry, completing one or more alternative medicine programs can help to improve prospective career outlook as well as giving successful candidates the skills and knowledge necessary to help in healing.

If you (or someone you know) are interested in finding alternative medicine programs, let professional training within fast-growing industries like massage therapy, cosmetology, acupuncture, oriental medicine, Reiki, and others get you started! Explore career school programs near you.

Alternative Medicine Programs in America

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Kingsoft Office A Viable Alternative to Microsoft Office

Posted by admin | Posted on 26-06-2010

Category : Region IV

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Kingsoft Office A Viable Alternative to Microsoft Office

Introduction:

The latest version of Microsoft Office has not been universally welcomed. This has created a market for alternative solutions. Most of these look uncannily like the previous incarnation of Microsoft Office (Office 2003). In this article, we shall review an alternative proprietary Office suite solution.

Is this suite from a reliable source of software?

Kingsoft is an IT Chinese company, founded in 1989, Kingsoft focuses heavily on research and development to create innovative software designed to enhance user productivity.

Kingsoft Office, better known in China as WPS Office, contains:

Kingsoft Writer, an equivalent to Microsoft Word Kingsoft Presentation, an equivalent to Microsoft PowerPoint Kingsoft Spreadsheets, an equivalent to Microsoft Excel

 

The office suite may be downloaded at KSOffice homepage

Advantages of Kingsoft Office:

The user interface is virtually identical, so no extra training is needed if you’re already familiar with Microsoft Office. By default, Kingsoft Office saves your files in the appropriate Microsoft Office compatible format. Files created in Microsoft Office open quickly and easily within Kingsoft Office, meaning you should have no trouble collaborating with colleagues who are using other software for their business activities. The program’s small size makes it fast and extremely responsive. By using less memory for your basic office functions, you’ll help keep your computer in top condition even if you’re working with slightly older equipment than you’d prefer.  The “Export to PDF” function allows you to create documents that can be shared with others via email or posted to your business Web site.

 

Disadvantages of Kingsoft Office:

Kingsoft Office 2009 works with Windows 2000, XP, 2003, and Vista, but not Macintosh computers. If you’re a big fan of Microsoft Outlook, you’ll notice that Kingsoft Office includes no email and contact management software.

 

Is it Worth it?

Is Kingsoft Office a viable alternative to Microsoft Word? The best way to answer this question is to take advantage of the company’s 100 day free trial by visiting the KSOffice homepage.

At the end of your trial period, you can buy one license for the program for .95 or contact the KSOffice company directly if your business requires multiple licenses.