change the channel without using a remote television users at bars

TextPower’s Goldman said their customers vary from those who have staff that will build their software, all they  

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need is the carrier access, and then there are smaller enterprises such as Ellis’ company that need extra coaching and help.
“This kind of technology is kind of on the cusp of really pushing out. We’re on the cusp of adding these types of efficiencies to the enterprise market,” said Mike Snyder, public relations director of the Telecommunications Industry Association, which often tracks market trends.
FreedomPark Valet Services uses TextPower’s services to send messages to clients at the Dallas Fort-Worth airport. It links Federal Aviation Administration and airline data and uses that to automatically send texts to customers about where they will be landing, pick up their baggage and find their valet, said Vice President Steven McNeese.
Before TextPower came on board, the company used a team of customer service representatives to track flights and call clients. At first, texting was a secondary form of communication, now it’s the company’s top way to contact clients, with FreedomPark sending more than 20,000 texts a month to customers.
Beyond this kind of use, TextPower is seeing “tremendous growth in machine-to-machine communication,” Goldman said. For example, one of their customers manufactures security bracelets, like the kind worn by people under house arrest. When the bracelet detects a rule is broken, a text is sent to a security team.
“A lot of text messaging companies out there are selling ‘black shoes,’” said Scott Goldman, co-owner of TextPower. “We’re selling ‘brown shoes.’”
TextPower is a text message aggregator, the bridge between a business sending out a text and a user receiving the message. Their products act like taxis, picking up information, and taking it to where it needs to go. While more businesses have gotten into text messaging to send promotions to get customers in the door, TextPower says its part of a new trend: helping business use text messaging in day-to-day operations, increasing efficiency.
“There are a lot of companies using SMS messaging to reach consumers in order to sell product, but we are seeing growth in B2B employee-focused use of SMS texting,” said Lucy Hood, executive director at University of Southern California’s Institute for Communication Technology Management.
For Mike Ellis, a TextPower customer, his startup, Ispeedby.com, wouldn’t exist without an aggregator. The Maryland company  

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sells a system that allows restaurants to notify diners when their table is ready via text rather than the traditional buzzer. Ellis had the idea, but didn’t know how to make it work.
“It was really the fact that they were able to give me ideas and suggestions of how to improve my business,” said Ellis, about why he chose TextPower. When he began his search about a year ago, he said it wasn’t hard to find operators, but it was difficult to find the right fit for him.
As text messaging has increased in popularity (4.1 billion text messages were sent on an average day in the U.S. in the first half of 2009, almost double the 2008 average), the number of aggregators, which are necessary to handle mass amounts of texts sent through multiple providers, has grown.
So what does TextPower, a company focused on B2B texting that launched in 2009, do? It’s the engine that helps:
•a Nebraska utility company decrease peak consumption
•airport valet drivers automatically notify fliers of gate and pickup changes
“There is tremendous opportunity in event triggered, immediate personalized communications,” said Mark Nielsen, another owner of TextPower and city councilman.
TextPower says costs depends on the amount of texts being sent—as customers pay a flat fee to TextPower, while the company absorbs carriers’ text charges—and extent of the operation. Some businesses pay hundreds of dollars a month, others thousands. The user receiving the text may  

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be charged if they do not have unlimited text plans, much like if one sends a text to vote for “American Idol” contestants.
During the recession, businesses pulled back on new text messaging capabilities, but as some come back into the black, more companies may begin adding texting to their workflow, said the TIA’s Snyder. USC’s Hood says part of the motivation is that text messaging is cheap and easy to use.
“Texting is so prevalent among people under 30, that it’s possible that text messaging in the enterprise could become the norm,” she said.
And that’s what TextPower is counting on.
 

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